About us
Hello, I'm Vida -
Founder and Director of WEARCOLOR
WEARCOLOR is built on a structured color analysis system that focuses on how color actually works on an individual —
not on trends, guesses, or surface-level labels.
Rather than simply classifying people as warm or cool,
WEARCOLOR analyzes key color elements such as
brightness, saturation, contrast, and overall balance
to define a clear and practical personal color structure.
This approach allows color decisions to be explained,
repeated, and confidently applied over time —
not based on intuition, but on consistent logic.
I am a nationally certified Colorist Engineer,
officially licensed by the Korean government.
Since 2021, I have analyzed the color structures of
over 2,500 clients across more than 26 countries
through the WEARCOLOR system.
Each consultation follows the same analytical framework,
ensuring results that are not influenced by mood, preference,
or momentary impressions, but by observable color behavior.
Behind the system is human expertise.
With a background in product design and fine arts,
I translate analytical color data into practical styling decisions —
from makeup and hair to clothing and overall visual harmony.
Rather than offering endless recommendations,
my role is to help you understand why certain colors work,
so you can make confident choices long after the session ends.
True style doesn’t begin with trends.
It begins with clarity and self-awareness.
At WEARCOLOR, color is not something you guess —
it’s something you understand.
And once you understand it,
expressing yourself becomes effortless.
✨ Start your journey today –
and discover the colors that
Make You Truly Shine.